It’s not just about having a website
Anyone who has ever driven a Porsche, say the Cayman or the Boxster,knows that there are a hundred reasons to fall in love with a Porsche. From the commanding beauty of its appearance, the delicate contouring of its form, the clean lines of its color, the ergonomics and comfort of its interior, the clarity and illumination of its lights, the smoothness and safety of its wheels, the agility and gravity of its engine and the multi-function of its communications, a Porsche is a teaser and pleaser through and through. But if you only get the chance to drive a Porsche once every few years, what you would remember may not be the characteristics listed. You will likely remember the power of the smooth motion against you, the inner firing of your spirit, the powerful unleashed force of freedom and the sheer reward of being in a special space. These are all linked to the experience of driving a Porsche. The experience, of course, derives from the sensations, feelings, moods, perceptions and emotions aroused during the entire activity of driving.
This is what stays in the memory and this is why you will go back to drive a Porsche again and again.
The same principle applies to the way luxury is represented online…
The old jail in San Luis Potosí nowadays is well known as Centro de las Artes, a beautiful and amazing place where I had the opportunity of teaching the course “Development of a Fashion Brand” focused in jewelry. I’m like a fashion geek, so I really believe that good management basis and a practical business plan can do wonders when you want to establish an outstanding fashion brand… and that was the main topic in my workshop…
But actually, we did have a design exercise in which the designers applied the concepts learned during the class.
It was an amazing workshop with a fun and creative group of designers, I was very very happy :) Below you can find some pictures!!